On what part of a growth curve do we find SEO? Is it still popular or are companies opting out? According to experts, their demand is on a constant rise. There is no reason for companies to opt out of SEO. The benefits by far make it impossible to ignore. If it’s not you, then your competitor is investing in SEO services and you will be left behind. In a competitive world like today, this means huge losses and may even result in shutting shop eventually. Web design companies and ecommerce development companies are specifically incorporating SEO as part of their solution. For example: Bing Digital, an award winning e-commerce firm mentions SEO as a separate service on its website.
You can also bookmark a few websites like searchenginewatch.com to keep track of the latest developments in the world of SEO.
SEO algorithms are changing by the second, development is fast to keep pace with a superbly dynamic world. It is no more only a marketing tool but is now playing a big role in company branding. The understanding of niche customers and their needs is leading to building of niche brands and addressing specific needs of customers, thereby improving on their customer base and brand quality.
A significant number of companies are investing SEO while parallelly investing on their websites. They want to ensure that their websites are search engine friendly as they wish to leverage on the obvious advantage of reach that SEO enabled websites enjoy.
One of the biggest reasons to invest in SEO is that it works! The techniques are sound and algorithms are constantly developed to keep pace with an ever-changing environment. The aim should be to optimize end-user experience and if that is the goal, SEO is the answer. It helps in the ranking and positioning of your company and in increasing organic traffic.
Even if you were looking at it as a marketing tool it is by far the most cost effective in comparison to PPC advertising, social media campaigning/ advertising/ marketing. While the other two methods may help in building an image, an organic SEO is the very foundation of your digital presence.
Today almost every business has an online presence. People are taking to it because they see the sheer ease of use of an online service coupled with the fact that every online business has customer feedback, which is visible to all. Based on the feedback they observe, consumers decide on whether they like to buy a particular product. However, for all this to happen, even for customers to provide feedback, they must first shop at your online store and to do that, they must spot your store among millions of others with a similar service and must choose you. This is only possible with SEO. With SEO you remain on top of your game. If you do not opt for it you are handing over your position to your competitors on a silver platter. You lose out big time if you do not subscribe on an SEO service.
Local search optimization will be experiencing a boom with the latest trend of consumers using mobile devices to search for specific products. The traffic routed to mobile devices is many times higher than to traditional desktop devices. This means that people are searching for products and product reviews on the go and this implies that the need for SEO is even greater with people investing time and effort in searching for even small products and exploring their choices. The inclusion of the mobile bandwidth means opening new doors for SEO technologies.
For a business to survive and thrive in today’s times there is a need to get ahead. And to stay visible among a thousand or million competitors, SEO strategies offer the only viable solution that you cannot afford to avoid.